Monthly Shopify SEO Roundup #2 – Keyword Research, Another Roundup, and Core Update

May 31, 2020 in Monthly Roundup, Shopify SEO
monthly seo roundup may 2020

Welcome to the second post of my monthly “Shopify SEO Roundup” series!

Every month, I curate a digest of the most interesting posts I’ve come across in the last four weeks.

These can be simple blog posts or articles, infographics, and even podcasts, as long as they deal with the same topic: Shopify SEO.

Are you a Shopify merchant with a high interest in SEO, but no time to read the mass of posts out there?

This digest sorts the good from the bad—and the great from the good.

If you want to be part of the roundup next month, or you’ve just read a great piece I should know about, please send me the content (over at and I will include it in the next roundup!

Without further ado, let’s check out this month’s top posts.

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How to Conduct an SEO Audit for Your Shopify Store

May 22, 2020 in Shopify SEO
shopify seo audit

You’ve probably heard it everywhere at this point: when it comes to marketing your Shopify store, SEO is the name of the game.

But how do you get started?

There’s a myriad of tools, SEO experts and blogs out there.

The abundance of information, tools and third-party apps can make it very confusing for first-time Shopify merchants to begin optimizing their SEO.

But I’ve got good news for you: the start is the hardest part. Once you have an actionable, ready-to-go plan at hand, all you have to do is execute it.

In this post, I’ll teach you how to conduct a complete SEO audit for your Shopify store.

By the end of this guide, you will be able to pin-point what your priority SEO issues are, and how you can get started with fixing them.

So let’s get started!

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How to Fix Breadcrumbs Issues in Shopify

May 6, 2020 in Google Search Console, Shopify SEO
how to fix breadcrumbs shopify

Have you received this warning from your Google Search Console?

New Breadcrumbs issue detected for site

Search Console has identified that your site is affected by 1 Breadcrumbs issue.

You’re not alone.

This warning showed up on the console for one of my clients a few months back. But because he didn’t know what Breadcrumbs were, the issue went unchecked—and the consequences were disastrous.

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Monthly Shopify SEO Roundup #1 – Apps, Blogging, and Image Optimization

April 30, 2020 in Monthly Roundup, Shopify SEO
monthly seo roundup april

This is the first post in a fresh “Shopify SEO Roundup” publication series.

Every month, I will curate a digest of the best and/or most useful articles, podcasts, infographics, apps and interviews I’ve come across in the last 4 weeks.

The list is organized in no particular order and has no defined length, but always deals with the same topic: Shopify SEO.

I may sometimes touch on other subjects if relevant—although this should be rare!

If you’re a busy Shopify merchant with no time to read blogs, but still want to know the latest news, tips or strategies about SEO… I’ve got you covered.

And if you want to be a part of this fresh series next month, or just came across a great piece, please feel free to send me the content (over at I’m happy to look at anything related to Shopify SEO!

Let’s dive straight in!

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How to Increase Your Shopify Store’s Page Loading Speed [Case Study]

April 20, 2020 in Page Speed, Shopify SEO
shopify page speed loading

Shopify websites are inherently prone to slower loading speeds.

Unoptimized themes, slow third-party apps, errors in custom code and inefficient image uploads are all areas that might be hindering your website’s page load speed.

When it comes to SEO, Shopify store owners tend to focus on the meat of the problem: backlinks, content updates, on-page optimizations, you name it. But speed is rarely—if ever—considered.

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