Welcome to the sixth post of my monthly “Shopify SEO Roundup” series!
Every month, I curate a digest of the most interesting posts I’ve come across in the last four weeks.
These can be simple blog posts or articles, infographics, and even podcasts, as long as they deal with the same topic: Shopify SEO (or SEO that can easily be applied to Shopify!).
Are you a Shopify merchant with a high interest in SEO, but no time to read the mass of posts out there?
This digest sorts the good from the bad—and the great from the good.
If you want to be part of the roundup next month, or you’ve just read a great piece I should know about, please send me the content (over at email@example.com) and I will include it in the next roundup!
In this month’s digest, we’ll take a look at content. But not any type of content: we’ll explore ways that allow you to keep your blog going with a minimal amount of effort.
In other words: working smart!
How can you continuously come up with new content? How do you detect and improve underperforming content? And finally, can shorter content also earn backlinks?
Let’s find out in this month’s roundup.
1. 17 Untapped Ways to Find New Content Ideas
If you’ve been writing an e-commerce blog for a long time, you may have found yourself in a position where you’re not sure what you should write about next.
After all… how much can you really write about “baby clothes”?
Brian Dean explores ways to find new content ideas in his latest blog post on Backlinko.
The very first idea, using Google Images, is actually an incredible tip for Shopify stores:
I’ve tried his tip with my original idea, “baby clothes”, as those are very likely to be sold by Shopify merchants:
Selling a more obscure item? Aprons, for example?
Looking for blog ideas to sell cutlery?
With just one search, I came up with the following different topics:
- fine dining cutlery;
- minimalist cutlery;
- wedding cutlery;
- wooden cutlery.
Those would be perfect subtopics, for example, for a blog post about the best type of cutlery.
And this is just one tip. I highly recommend you read through the 16 other!
2. How to Detect and Improve Underperforming Content
Underperforming content is posts or pages that aren’t bringing in any traffic and not achieving the expected ROI.
Essentially, wasted space on your site, and wasted crawl budget for Google.
In his post on the Moz blog, Samuel Mangialavori aims to figure out potential causes for your underperforming content and how to improve it.
Here’s a snippet from his guide:
Give his post a full read, and let me know what you think.
3. Shorter Content Earns the Most Backlinks
It is established in the SEO community that longer content tends to rank better.
But as it turns out, the most linked-to articles are actually around 695 words in length.
Matt Southern from Search Engine Journal put together an excellent summary of the recent study by Fractl, which analyzed over 5000 articles in an effort to find out what type of content receives the most backlinks.
Here’s an excerpt:
It’s a quick read and gives excellent insight into what sort of content tends to attract backlinks.
If you’re looking to build backlinks for your store—this blog post might give you some inspiration!
I hope you liked this roundup and find the content in each of the pieces interesting. Let me know what you think in the comments!
If you have an amazing blog post, podcast or infographic you would like featured in next month’s roundup—please let me know, I’d be delighted to have a look!