How to Fix Breadcrumbs Issues in Shopify

May 6, 2020 in Google Search Console, Shopify SEO
how to fix breadcrumbs shopify

Have you received this warning from your Google Search Console?

New Breadcrumbs issue detected for site

Search Console has identified that your site is affected by 1 Breadcrumbs issue.

You’re not alone.

This warning showed up on the console for one of my clients a few months back. But because he didn’t know what Breadcrumbs were, the issue went unchecked—and the consequences were disastrous.

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Monthly Shopify SEO Roundup #1 – Apps, Blogging, and Image Optimization

May 30, 2020 in Monthly Roundup, Shopify SEO
monthly seo roundup april

This is the first post in a fresh “Shopify SEO Roundup” publication series.

Every month, I will curate a digest of the best and/or most useful articles, podcasts, infographics, apps and interviews I’ve come across in the last 4 weeks.

The list is organized in no particular order and has no defined length, but always deals with the same topic: Shopify SEO.

I may sometimes touch on other subjects if relevant—although this should be rare!

If you’re a busy Shopify merchant with no time to read blogs, but still want to know the latest news, tips or strategies about SEO… I’ve got you covered.

And if you want to be a part of this fresh series next month, or just came across a great piece, please feel free to send me the content (over at I’m happy to look at anything related to Shopify SEO!

Let’s dive straight in!

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How to Increase Your Shopify Store’s Page Loading Speed [Case Study]

August 24, 2020 in Page Speed, Shopify SEO
shopify page speed loading

Shopify websites are inherently prone to slower loading speeds.

Unoptimized themes, slow third-party apps, errors in custom code and inefficient image uploads are all areas that might be hindering your website’s page load speed.

When it comes to SEO, Shopify store owners tend to focus on the meat of the problem: backlinks, content updates, on-page optimizations, you name it. But speed is rarely—if ever—considered.

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