Welcome to the third post of my monthly “Shopify SEO Roundup” series!
Every month, I curate a digest of the most interesting posts I’ve come across in the last four weeks.
These can be simple blog posts or articles, infographics, and even podcasts, as long as they deal with the same topic: Shopify SEO.
Are you a Shopify merchant with a high interest in SEO, but no time to read the mass of posts out there?
This digest sorts the good from the bad—and the great from the good.
If you want to be part of the roundup next month, or you’ve just read a great piece I should know about, please send me the content (over at firstname.lastname@example.org) and I will include it in the next roundup!
This month’s digest is going to be all about content.
Blogs, for example, are a great way to get more traffic and drive sales. But it can be a tough nut to crack for Shopify store owners who want to write about their products.
And I don’t blame them: how much can you write about coat hangers, really?
Without further ado, let’s check out the top posts for this month!
1. How to Get Backlinks in 2020 – Moz Blackboard Friday
The Moz blog recently published a new “Whiteboard Friday” video on how to go about getting backlinks in 2020.
Although this may sound like a relatively generic topic, it is important to notice that the focus of the video is “no-brainer” link building: in other words, none of these techniques involve content creation whatsoever.
Depending on what you’re trying to sell on your Shopify store, it might be difficult for you to come up with a solid, long-term content creation plan, or to write a new blog post every week like other stores do.
Thankfully, it turns out you don’t need to do any of this to get a few quality backlinks on your website.
For example, reaching out to people who mentioned your brand but didn’t link back to your site. It’s a very low effort technique—yet it might land you an additional backlink at no extra cost!
If you have an established Shopify store but your content creation has run dry, I highly recommend watching this video.
And if you’re not the video type, Moz has the transcription available right below!
2. How to Retarget Someone Else’s Website on Facebook Ads
OK—this is not exactly SEO-related, but I know that many Shopify store owners like to advertise their website on Facebook, and without surprise: Facebook is one of the best advertising channels for many B2C industries.
I came across this article while browsing Feedly, and I thought it was too good not to include in my monthly round-up.
I’m sure you are familiar with the practice of retargeting ads: when a user visits your website but leaves without buying, you can decide to retarget an ad that will be shown to this specific user.
(Image courtesy of martechtoday.com)
This is very useful when you believe the visitor has value that hasn’t yet been fulfilled.
For example, if they added a few products to their cart but didn’t press the purchase button…
…or if they read a few of your blog posts but didn’t subscribe to your mailing list.
What you may not be familiar with is the concept of retargeting users from another website.
This is now possible through a practice called repixeling.
It’s very simple: websites in your industry (say, “pet care”) leave a pixel on their website and allow you to use that pixel for your own marketing purposes—effectively allowing you to target all of their visitors.
It’s a practice not a lot of Shopify marketers know about, so I suggest giving this a read and tap into that opportunity as soon as possible if it fits your marketing needs.
3. Canva: one of the best tools for visual content creation
This time, I’ll end the round up with one of my favorite content creation tools.
Canva is a graphic design platform that doesn’t require any skill or knowledge to operate.
If you’re anything like me, and design isn’t exactly your strong suit, you’ll love this website: it’s extremely easy to get a hang of, has tons of premade templates and fonts you can use… and it’s free.
If you want to use some of their premium stock images, photos, videos and graphics, you can opt for their Pro version, which comes at $9.95/month.
I’ve been using the free version of this tool to make the feature images for all of my blog posts so far, and I’m about to switch to their Pro plan very soon.
But don’t let your imagination stop you. You can design presentations, social media posts, and even infographics with this platform—basically fulfill all of your visual content creation needs!
I hope you liked this roundup and find the content in each of the pieces interesting. Let me know what you think in the comments!
If you have an amazing blog post, podcast or infographic you would like featured in next month’s roundup—please let me know, I’d be delighted to have a look!