Optimizing your Shopify meta tags is a key component of your store’s SEO strategy.
Although they don’t directly affect search rankings, well-optimized meta tags can improve your click-through rate by 286%.
The meta description, for example, is the first impression visitors get from your website—before they even click your link.
When it comes to Shopify stores, this is even more important. Search results are akin to shop windows, and your meta tags (title, description, etc.) need to shine to grab the customer’s attention.
So how do you go about optimizing meta tags?
This is what this blog post is all about. Let’s dive straight into it!